The step-by-step approach for designing presentations of complex or controversial information in ways that drive people to action.

Explore the Ten Steps to Presentation Impact

Audience Objectives Problem-Solution Evidence Anecdotes Sequencing Charts Layouts Stakeholders Measurement Rhetoric Logic Graphics Politics Impact

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1. Audience

Who is your (most important) audience?

2. Objectives

Set specific objectives for what you want your audience to think and do differently after your presentation

3. Problem-Solution

Identify a problem your audience has that your presentation will contribute to solving

4. Evidence

List all the information that you think you may need to include in your presentation

5. Anecdotes

Identify brief anecdotes that highlight your most important points

6. Sequencing

Sequence your information so that it tells a compelling story

7. Charts

Identify the most effective charts to use in your presentation

8. Layouts

Create slides that communicate your information concisely and effectively

9. Stakeholders

Identify any potential roadblocks to achieving your objectives, and make a plan to deal with each

10. Measurement

Decide how you will measure the success of your presentation


Weaving all the relevant evidence into a compelling, engaging story

  • Using the seven basic story plots to illustrate key points through interesting anecdotes
  • Applying the hidden structure underlying all stories to sequence your whole presentation into a captivating narrative


Crafting a sound argument

  • Using the Hierarchy of Audience Problems to identify the core strategy or business problem you are addressing
  • Selecting evidence that reinforces core persuasion tactics


Unleash the power of your data with visual storytelling: visually displaying your evidence with the most accessible and convincing layout

  • Fostering the transfer of insight through data visualization
  • Designing each page to reinforce its message visually
  • Distinguishing between good and bad detail


Designing your presentation to leverage powerful persuasion techniques

  • Understanding the personality types of the key influencers in your audience, and selecting communication approaches that work best for the combination of types
  • Identifying potential barrier stakeholders


Identifying specific objectives and measuring success against them

  • Expressing the presentation objective in terms of specific attitudinal and behavioral change goals using the From-To-Think-Do matrix
  • Measuring impact after the fact


If you make a presentation, and nothing changes, why did you waste your time? Why did you waste your audience's time? Are you ready to make an impact? Float over the various sectors and the 10 steps to learn how....

Are you harnessing the power of visual communication in your presentations?

Find practical inspiration to ensure your next presentation communicates effectively, with very few slides, and drives your audience to action.

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