The Science of Presentation Impact
Belatedly, I link to a well written summary of my keynote speech at last year's annual PMRG conference:
As market researchers, we know that enhancing the efficiency of our research insights and taking a leadership role in organizational decision making is critical to our function’s future success. That’s why PMRG brought Andrew Abela, PhD, Dean and Associate Professor of Marketing at the Catholic University of America and presentation design consultant to leading corporations, to the stage at the 2013 ANC. In what was widely hailed as the conference’s most exciting presentation, Dr. Abela provided attendees with the highly practical information and tools they need to take their research presentations to the next level—and ensure that immediate action can be taken on their insights.