The critical role of Examples – and a great source for them
One of the essential parts of the Extreme Presentation method is the use of examples in your presentation. (See especially chapter 6 in the forthcoming Advanced Presentation by Design). Examples ground your presentation in reality and make it more interesting. It is not enough to say that 23% of consumers love this product, you should also quote from one or two consumers, in their exact words, saying what they love about it. Even better: show video from a recent focus group of participants gushing about how great the new product is. I am not saying replace your quantitative data with examples–I am saying add examples to your data and you will find the combination to be very powerful.
Tim has a book coming out from Penguin, Relevance, which has some very timely insights on marketing, and also is chock full of great (and current) examples as well as interviews with CMOs.