November 15, 2010

Problem with Ballroom style presentations?

The Advertising Lab blog points out a possible problem with Ballroom style presentations, towards the bottom of this post:

We used to spend hours fumbling with PowerPoint templates and animations and slide transitions. Today, we spend hours coming up with clever one-liners and raiding Flickr and stock image banks in search of the perfect generic photo in high resolution. The result is pretty much the same, only now the image-heavy and word-light decks can't even stand on their own without the presenter to provide context.

How quickly things move; it was only about a year ago that we were celebrating the triumph of the Ballroom style presentation. 


5 Responses to Problem with Ballroom style presentations?

  1. Whether ballroom or slideument, whether boardroom or ballroom, the fundamentals haven’t changed which is why trends come and go. At the heart, a presentation is a present to the audience. So yes, it should be attractively constructed and enticing. Yes there should be something useful and selected for the recipient in the box and yes, as the -ation suffix suggests, there should be action. Whether it is to inform or convince, the presentation has to have actionable results. Some people can wrap a box in brown paper and it can be as meaningful as one with sparkly bows and ribbons. As with gifts it is the thought (that is put into it) that counts.

  2. You knew it, right?? Pretty muche before the triumph of the Ballroom style presentation, that the next trend would be the Conference Style.
    The Infographics Trend was probably a good indicator of that trend.

  3. Jeremy says:

    Do not need much make up! Just need that would be good it looked. The special effects are secondary. And the standard effects you can create an excellent presentation.

  4. ThiloP says:

    Ballroom Style / Conference Style presentations are no trends in my opinion. They (as the name suggests) serve different purposes. Comparing them is like comparing apples with bananas – claiming that apples are the next trend would be ridicilous, wouldn’t it.
    To preserve a great ballroom presentation isn’t that easy (as it makes no sense all by it’s own), but still possible.
    a) create a great handout which is just as engaging as the presentation
    b) Better: Make a video! Look at all those great TED-Talks. Only a few of the TED speakers use conference style slides, and some (still the highest art) no slides at all. But they do have a huge impact on the audience don’t they?

  5. Neilmalek says:

    From my perspective, this isn’t a conversation, so much as a thousand people all speaking different languages. If a ballroom presentation is done correctly, it SHOULDN’T stand on its own. The point is the presenting. PowerPoint is excellent at assisting your presentation. If you want something that can stand on its own, deliver that product instead/in addition.

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