PowerPoint: You’re doing it wrong
For persuasive presentations, try this alternative approach
BY ANDREW V. ABELA
We love to hate PowerPoint, but we keep using it. The criticisms of Microsoft’s ubiquitous presentation tool are serious: that it weakens the quality of analytical thinking, communication and decision-making. Yet its use is so firmly established in the services that it is unclear whether anything can be done about it. The good news is that there is a growing amount of scholarly research that — while confirming that the problems with it are real — points the way toward some dramatic, and highly effective, alternative approaches.