The Extreme Presentation method was developed by Dr. Andrew Abela as a way to develop effective communication of complex information, such as market research findings or solutions-oriented sales proposals.

Dr. Abela has been designing and delivering effective presentations to senior executives Рand training and coaching others to do so Рfor over 20 years. He is the Chairman of the Department of Business & Economics at the Catholic University of America in Washington, DC and associate professor of marketing. Prior to this he worked as a brand manager with Procter & Gamble, as a management consultant with McKinsey & Company, and he was the founding managing director of the Marketing Leadership Council, a best-practices research organization serving Chief Marketing Officers at hundreds of leading corporations worldwide.