CTAM – a summary of presentation impact research on one slide

This afternoon I will be giving the closing keynote at the 2009 CTAM Research Summit.  CTAM is the Cable and Television Association for Marketing.  I will be spending part of the keynote discussing implications from research on presentation impact, and specifically, for this group, how to get your clients to act on your research findings.  

I summarized the main takeaways on one Conference Room style slide, which I am making available here for conference attendees and anyone else who may be interested.  Download the pdf here.

 The Science of Presentation Impact - handout.pptx

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