If you plan to be in the Washington, DC area on October 29…

… come and hear me speak on The Science of Presentation Impact to the Washington, DC chapter of the Society for Competitive Intelligence Professionals.


Greater DC Chapter Meeting

Communicating for Action: The Science of Presentation Impact

Wednesday, October 29, 2008 – 4:00 PM – 6:00 PM
Tivoli Restaurant, Rosslyn, Virginia

Program Description

To some, PowerPoint slides are the scourge of the corporate environment.  Famous graphics and visualization guru Edward Tufte argues in “The Cognitive Style of Powerpoint” that the software and its bullet-heavy templates actually reduced the analytical quality of presentations.  Analysis is the most critical value added product the CI practitioner delivers, and PowerPoint is increasingly the medium in which our analysis is delivered.

Dr. Andrew Abela will provide insight into how CI professionals can avoid having their messages blunted in “death by PowerPoint.”

Dr. Abela will explain why the typical 40+ slide, bullet-point infested decks are so ineffective at getting audiences to act on the information presented to them.

He will share elements of his acclaimed Extreme Presentation™ methodology for designing presentations that drive action. This method is particularly suited to the communication of intelligence and other complex or controversial information.  It is based on over 200 empirical research studies from the fields of psychology, communication, advertising, multi-media education, and law, and has been field tested with the market research and intelligence departments of several leading corporations.

Further details of the method are available at http://www.extremepresentation.com.

About the Speaker
Dr. Andrew Abela is an Associate Professor of Marketing and Chair-elect of the Department of Business & Economics at the Catholic University of America in Washington, DC.  His book Advanced Presentations by Design: Creating Communication that Drives Action is being published by Pfeiffer/John Wiley & Sons.

He provides consulting and education services to major corporations on effective internal communication of complex information, using the proprietary Extreme Presentation™ method.  Clients include Microsoft, Exxon-Mobil, Dell, eBay, Kimberly-Clark, Motorola, Abbott Laboratories, Xerox, and the United States Census Bureau.

Prior to moving into academia, Dr. Abela was the founding Managing Director of the Marketing Leadership Council.  He also spent six years as a management consultant with McKinsey & Co. and was a brand manager at Procter & Gamble.

He has an MBA from the Institute for Management Development (IMD) in Lausanne, Switzerland, and a Ph.D. in Marketing and Ethics from the Darden Business School at the University of Virginia. Dr. Abela lives with his wife and their five children in Great Falls, Virginia. He was born and raised on the island of Malta.

Tivoli Restaurant
1700 N. Moore Street
Rosslyn, Virginia

Tivoli is located in the Rosslyn area of Arlington.  The restaurant is very close to Rosslyn metro (Blue Line) and parking is available as well at reduced rates for attendees who have their parking ticket valid dated by Tivoli's host.

Registration Fees
SCIP Members – $35.00
Non-Members – $45.00
Non-SCIP Student Member- $20.00 (Please contact Dionedra Dorsey for registration details)

On Site Registration Fees
SCIP Members – $40.00
Non-Members – $50.00
Non-SCIP Student Member- $25.00


Please click the link below to register:


Registration & Networking – 4:00 PM
Food & Beverage – 4:00 PM
Presentation 4:30 PM – 5:30 PM
Q&A / Networking  – 5:30 PM


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