Advanced Presentation by Design: Contents

Following my recent announcement about Advanced Presentation by Design, I would like to share a bit about the book’s contents.  It is divided into five parts, covering what I consider to be the five essential components of an effective presentation:

I. Politics (audience and stakeholder analysis)
II. Metrics (objectives and success measurement)
III. Logic (the evidence and argument)
IV. Rhetoric (storytelling)
V. Graphics (visual elements: charts, layouts, type, etc.)

Each part begins with an explanation of “why” the component is essential, using research evidence to show the importance of evidence, storytelling, visuals, etc.  

“How” to execute each aspect of designing a presentation well is then explained within the individual chapters, again supported by research evidence.  The chapters follow the ten steps of the Extreme Presentation method, as follows:

Chapter 1: Understanding What Types of Communication Will Be Most Effective for Your Audience

How to Estimate Your Audience’s Personality Types

How to Match Your Presentation Design to Different Personality Types in the Same Audience

Additional Information to Gather About Your Audience

Chapter 2: Setting a Measurable Objective for
Your Presentation

The Typical—and Wrong—Way to
Set Presentation Objectives

Developing Effective
Presentation Objectives

The Curse of the “Update”

How Do You Know Whether You
Have Set the Right Objectives?

Chapter 3: Articulating the Audience’s Business
Problem and Your Proposed Solution to It

Why Discuss Problem Solving
in a Book About Presentation Design?

Choosing the Right Problem

Crafting Your Solution

Chapter 4: Marshalling Your Evidence

What Kinds of Evidence
Should You Include?

Is There Any Kind of
Evidence That You Should Exclude?

Where Do You Find All This

Chapter 5: Assembling the Anecdotes That Will
Illustrate Your Evidence

What Kind of Stories Should
You Use in Your Presentation?

How to Tell a Story Using
the Seven Basic Plots

Where to Find Useful Stories

Chapter 6:Sequencing Your Evidence

The Structure of All
effective Stories

Using the S.Co.R.E.™ Method
to Sequence Your Evidence

What to Do with What Doesn’t
Fit into Your Storyline—The Role of the Appendix

Chapter 7: Visual Presentation Elements:
Graphics, Charts, Color, Animation, and Fonts

What Kinds of Graphics
Should You Use?

Should You Use Clip Art?

How to Decide Which Type of
Chart Will Best Communicate Your Data

Which Type Fonts and Sizes
to Use

Should You Use Bullet
Points, Color, Animation, or Transitions?

Chapter 8: Laying Out All the Elements on Each

How to Make Sure That Your
Slide Layout Reinforces the Main Message of the Slide

How to Design Effective
Ballroom Style Presentations

How to Design Effective
Conference Room Style Presentations

When You Can Use Multiple
Presentation Idioms in the Same Presentation

How Much Detail to Put on
Each Slide

How to Avoid Bad Detail

How Much Text to Put on Each

Whether to Combine Graphics
and Text on the Same Slide

How Exactly to Decide What Goes on Each Slide

Chapter 9: Satisfying Your Stakeholders and
Measuring Success

Chapter 10: Conclusion

The Scalability of the Extreme Presentation Method

A Language and a Framework for Providing Effective Feedback

Contradicting Other Approaches to Presentation Design


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