Following my recent announcement about Advanced Presentation by Design, I would like to share a bit about the book’s contents. It is divided into five parts, covering what I consider to be the five essential components of an effective presentation:
Chapter 1: Understanding What Types of Communication Will Be Most Effective for Your Audience
How to Estimate Your Audience’s Personality Types
How to Match Your Presentation Design to Different Personality Types in the Same Audience
Additional Information to Gather About Your Audience
Chapter 2: Setting a Measurable Objective for
The Typical—and Wrong—Way to
Set Presentation Objectives
The Curse of the “Update”
How Do You Know Whether You
Have Set the Right Objectives?
Chapter 3: Articulating the Audience’s Business
Problem and Your Proposed Solution to It
Why Discuss Problem Solving
in a Book About Presentation Design?
Choosing the Right Problem
Crafting Your Solution
Chapter 4: Marshalling Your Evidence
What Kinds of Evidence
Should You Include?
Is There Any Kind of
Evidence That You Should Exclude?
Where Do You Find All This
Chapter 5: Assembling the Anecdotes That Will
Illustrate Your Evidence
What Kind of Stories Should
You Use in Your Presentation?
How to Tell a Story Using
the Seven Basic Plots
Where to Find Useful Stories
Chapter 6:Sequencing Your Evidence
The Structure of All
Using the S.Co.R.E.™ Method
to Sequence Your Evidence
What to Do with What Doesn’t
Fit into Your Storyline—The Role of the Appendix
Chapter 7: Visual Presentation Elements:
Graphics, Charts, Color, Animation, and Fonts
What Kinds of Graphics
Should You Use?
Should You Use Clip Art?
How to Decide Which Type of
Chart Will Best Communicate Your Data
Which Type Fonts and Sizes
Should You Use Bullet
Points, Color, Animation, or Transitions?
Chapter 8: Laying Out All the Elements on Each
How to Make Sure That Your
Slide Layout Reinforces the Main Message of the Slide
How to Design Effective
Ballroom Style Presentations
How to Design Effective
Conference Room Style Presentations
When You Can Use Multiple
Presentation Idioms in the Same Presentation
How Much Detail to Put on
How to Avoid Bad Detail
How Much Text to Put on Each
Whether to Combine Graphics
and Text on the Same Slide
How Exactly to Decide What Goes on Each Slide
Chapter 9: Satisfying Your Stakeholders and
Chapter 10: Conclusion
The Scalability of the Extreme Presentation Method
A Language and a Framework for Providing Effective Feedback
Contradicting Other Approaches to Presentation Design