Advanced Presentation by Design: A new book about the Extreme Presentation method

Over the past couple of years I have been working on a book about the Extreme Presentation method.  The book is called Advanced Presentations by Design: Creating Communication that Drives Action. It is being published by Pfeiffer, a division of Wiley, in September. 

Front cover
The book provides a detailed description of the 10 steps in the Extreme Presentation method.  What is distinctive about the book is that is it solidly based on empirical evidence.  There is a lot of advice about presentation design around, much of it conflicting.  Research helps resolve these conflicts, and Advanced Presentations by Design draws from over 200 studies in communications, psychology, marketing, education, multi-media computing, and law, to provide a reliable and easy-to-use method for designing presentations that get people to act on your information.  

Gene Zelazny, author of Say it With Charts and Say it With Presentations, leader of McKinsey & Company’s visual design group for several decades, and the guru’s guru of presentations, gave the book his endorsement: 

“Advanced Presentations by Design is the best researched book on presentation design that I’ve ever had the privilege of reading. I recommend it for those of you who want the confidence of knowing how best to plan and design successful presentations.”

It is already available for pre-ordering on (although as of today they still list an older subtitle, “The New Science for Seriously Influential Presentations,” which we have since replaced with “Creating Communication that Drives Action.”)

In subsequent posts I hope to share the table of contents and some example material from the book.  

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